Category Archives: Industry Insights

Facebook Launches 15 New Blueprint Courses to Help Businesses Maximize Their Online Opportunities | Social Media Today

Facebook Blueprint

With more businesses looking to maximize their online opportunities amid the COVID-19 lockdowns, Facebook has this week released fifteen new, free Blueprint courses, covering a range of key elements. As explained by Facebook: “As businesses around the world are shifting their focus online, many are wondering where to start. To help with this transition, our… ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐— ๐—ผ๐—ฟ๐—ฒ

Google My Business Optimisation Considered the Most Valuable Local Marketing Service

Google My Business

Google My Business optimisation, not website optimiSation, is actually considered one of the most valuable local marketing services in 2020. According to BrightLocalโ€™s annual local search industry survey, on-site optimisation is now the SECOND MOST valuable LOCAL marketing service. A survey of 475 local marketers looks at the business practices, pricing, salary, and services offered by local… ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐— ๐—ผ๐—ฟ๐—ฒ

Pay Later Checkout Services and Their Impact on eCommerce

Klarna Checkout

With so many of us living payday to payday, even some essentials can become a tight fit in the budget; so treats like new clothes and holidayโ€™s become out of the question.  This is where โ€œbuy now, pay laterโ€ options come in. These services offer customers the ability to order items online, without having to… ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐— ๐—ผ๐—ฟ๐—ฒ

Influencer Ambitions? Top 5 Tips For Success

Social Media Editing

Influencer marketing is a hot topic, particularly in the world of Instagram. Consider Kylie Jenner for instance. Who aside of running her own makeup and styling brands, continues to generates over a million dollars of revenue per Instagram post. Clearly, in today’s society people can make an actual full time living by gaining online influencer… ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐— ๐—ผ๐—ฟ๐—ฒ

Klarna Retail Impact Over Black Friday

Mobile Payment

Klarna is industry leading Pay Later option. Adding Pay later to your checkout flow is a simple way to increase your conversions and Average Order Value. It’s a payment option now being used buy so many millennials. Introducing more ways to pay simply means more sales for you, and happier customers! We have worked with… ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐— ๐—ผ๐—ฟ๐—ฒ

FACEBOOK Rebrand Aiming For Optimism

Facebook

Forget Facebook: it’s customers to meet FACEBOOK. The fresh new look for the social media giant. Which is a vital component for many Social Media Marketing clients worldwide. Alongside investigations, soaring share prices and a plethora of news headlines. The Social Media giant has announced the rebranding is an attempt to change it’s image.  In… ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐— ๐—ผ๐—ฟ๐—ฒ

High Street Shoppers Footfall Drops by 10%

Carnaby High Street

The pressure placed on business owners over the past year have made it harder than ever for high street retailers. In addition to rising costs alongside wages and product margins. Bricks and mortar stores are suffering due to the rise in online retail. Adding a new string to your bow. High street retailers are now… ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐— ๐—ผ๐—ฟ๐—ฒ

Instagram Marketing, how can it help your business grow?

Instagram

It may come as no shock that the majority of businesses are using Instagram marketing to reach new audiences. An ideal platform for engaging with potential new customers, interacting with the public and advertising. As a result it is undeniably one of the social media channels with the largest impact on business. Here are a… ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐— ๐—ผ๐—ฟ๐—ฒ

What Social Media channel is right for my business?

Phone Applications

There are variety of things you will need to consider as a business before choosing the most effective social media channel for you. The right social media channel is a key decision when committing resource to this marketing avenue, to ensure your ROI remains strong. A primary consideration should be identifying your target demographic and… ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐— ๐—ผ๐—ฟ๐—ฒ

Does Having More Female Executives Help You Grow?

New research has found that having more female executives is directly correlated with better performance at companies. Researchers at Credit Suisse looked at over 3,000 companies from 56 countries to analyse their revenue growth and higher profit margins.   This raised the question, is diversity in management the key to a successful business? Credit Suisse now… ๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐— ๐—ผ๐—ฟ๐—ฒ